AILIFELAB.CO VOL. 2026 · 07
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工具開發筆記 2026 · 06 · 08

一支 30 秒 AI 廣告全攤開:完整分鏡圖+每一鏡的真實 Prompt

上一篇我把 AI 影片的通用工作流程講了一遍——這篇換個方式,直接把一支完整成品整個攤開:一支 30 秒的行動電源(P630)直式廣告,從通用流程、完整分鏡圖,到我每一鏡實際丟給 Kling 的 prompt,全部公開,你可以直接複製去改成自己的。

不講太多心法(那些我放在自己的筆記庫了),這篇就是給你可以照抄的範本

製作五關流程(這支就是這樣做的)

每一關都先確認過了才往下,不要跳關直衝影片——這是最省時間的鐵則。

  1. 劇本:定台詞/秒數,並逐鏡列出要用到的元素(場景/人物/物件/動作),產出一份「素材需求清單」。
  2. 素材:把元素一個個準備好——真實產品照、場景參考優先,缺的再用 AI 生。
  3. 分鏡圖:用 gpt image 2 把每一鏡的「起始幀」合成出來,整套擺開對過敘事、節奏、人物與產品一致性(就是下面那張)。
  4. 生成影片:把通過的起始幀丟 Kling 生成(就是下面每一鏡的 prompt)。
  5. 檢查驗收:生成後三道都要過——(a) 看(抽幀檢查動作有沒有壞、字幕位置)、(b) 聽(轉錄核對台詞、配音、有沒有怪斷點)、(c) 人(自己親眼親耳看一遍才算數)。

通用設定(每一鏡共用,固定四條)

  1. Kling 3.0:std 模式|9:16 直式|5 秒|聲音開(sound on)。
  2. 起始幀直接用 gpt image 2 生 1008×1792(正版 9:16)
  3. 發音:型號 P630 餵稿時寫「批六三零」(直接寫 P630 會被唸成「屁」)、AC 寫「A C」;畫面上的字維持 P630/AC。
  4. 字幕、結尾大字、配樂、語速、底噪全部是後製做的;每條 prompt 結尾都加上 no music, no on-screen text or subtitles

完整分鏡圖(8 格)

劇本是 7 句,但第 2 句「不是怕累,是怕手機沒電」拆成前(螢幕一直滑)/後(剩 18%)兩格,所以分鏡圖是 8 格。

P630 行動電源 30 秒廣告的完整分鏡圖,上下兩排共 8 格,每格標了鏡號、秒數與台詞

下面就一鏡一鏡,把畫面、要輸入哪一格、跟實際的 Kling prompt 列給你。單張=丟一張起始幀;首尾幀=丟「開始」跟「結束」兩張讓它內插(產品互動類鏡頭才需要)。

鏡 1|出門最怕什麼?

  • 畫面:通勤女坐捷運,雙手抓亂頭髮、可愛又煩躁(旁白問句、她不開口)。
  • 輸入:單張起始幀=分鏡圖第 1 格
The young woman stays seated on the Taipei MRT, keeping her cute, frustrated pouty expression… She playfully ruffles and tousles her messy hair…
The young woman stays seated on the Taipei MRT, keeping her cute, frustrated pouty expression with scrunched eyes. She playfully ruffles and tousles her messy hair with both hands in exasperation, a small frustrated head shake — adorable and relatable. The BACKGROUND is completely STILL (MRT window, hanging hand straps, light-blue seat do NOT move); camera static. AUDIO: warm young FEMALE Taiwanese-Mandarin voiceover, clearly female (NOT male), asks 「出門最怕什麼?」 as a voiceover ONLY — she does NOT move her lips to speak (mouth stays in a closed cute pout). Quiet MRT ambient, no music, no on-screen subtitles.

鏡 2|不是怕累,是怕手機沒電

  • 畫面:第一人稱低頭看手機。前段螢幕快閃滑動(不露電量)→ 講到「沒電」時定格在 18% 低電量。
  • 輸入首尾幀=起始幀「手機亮起滿滿 App 的截圖」+ 結束幀第 3 格(18% 沒電)。把真實的 18% 畫面鎖在結束幀,Kling 才不會自己亂編電量。(第 2 格是中段快閃,是過程、不是輸入)
Vertical first-person POV (no face), seated on a Taipei MRT seat… The ONLY motion is ON THE PHONE SCREEN: the screen rapidly FLICKERS… then LOCKS onto a 18% low-battery icon…
Vertical first-person POV (no face), seated on a Taipei MRT seat, beige trousers and a light-blue seat edge below, speckled floor. The hand holds a dark phone and stays completely STILL — hand, phone, camera and background do NOT move. The ONLY motion is ON THE PHONE SCREEN: for the first ~2 seconds the screen rapidly FLICKERS and fast-scrolls through many colorful app screens and social-media feeds (motion-blurred, heavy phone usage); then the flickering abruptly STOPS and the screen LOCKS onto a glowing RED LOW-BATTERY icon reading 18%, holding to the end. AUDIO: warm young FEMALE Taiwanese-Mandarin voiceover, clearly female (NOT male): says 「不是怕累」 while the screen is flickering, then 「是怕手機沒電」 right as the 18% low-battery icon appears. Quiet MRT ambient, no music, no on-screen subtitles.

鏡 3|行動電源有帶,線卻忘了帶

  • 畫面:坐捷運,看著手上一顆普通黑色行動電源一臉懊惱,另一手在托特包裡翻找線(鋪一般行充的痛點)。
  • 輸入:單張起始幀=分鏡圖第 4 格
Vertical clip. The seated woman on the Taipei MRT looks at the plain black brick power bank in her hand with mild dismay, while her other hand keeps digging inside her beige tote bag…
Vertical clip. The seated woman on the Taipei MRT looks at the plain black brick power bank in her hand with mild dismay, while her other hand keeps digging inside her beige tote bag searching for a charging cable; small natural movements. A warm female Taiwanese-Mandarin VOICEOVER says: 「行動電源有帶,線卻忘了帶。」 She does NOT speak on camera. Keep her, the plain black generic power bank, the tote bag and the MRT consistent. Realistic iPhone-shot look. Quiet MRT ambient only, no music. No on-screen text or subtitles.

鏡 4|P630 直接自帶線

  • 畫面:坐捷運,手機在右手、P630 在左手,自帶線從機身左側邊接出插進手機;背景靜止、只有手微動。
  • 輸入:單張起始幀=分鏡圖第 5 格(自帶線從左側出的位置,在起始幀就先對好)。
Seated young woman on a Taipei MRT… holding a dark graphite iPhone in her right hand and a titanium-silver P630 power bank in her left hand. A short built-in charging cable… coming out of the LEFT SIDE EDGE…
Seated young woman on a Taipei MRT, calm gentle look, holding a dark graphite iPhone in her right hand and a titanium-silver P630 power bank in her left hand. A short built-in charging cable stays connected, coming out of the LEFT SIDE EDGE of the P630 body up into the phone — the cable and connection do NOT change, stay plugged in the whole time. Subtle natural motion only: the phone tilts very slightly, her fingers settle, she glances at the screen; the cable gently stays taut. BACKGROUND completely STILL (MRT door, window, seat do not move); camera static. AUDIO: warm young FEMALE Taiwanese-Mandarin voiceover, clearly female (NOT male), voiceover ONLY (her lips do NOT move, mouth stays closed): 「批六三零,直接自帶線。」 Quiet MRT ambient, no music, no on-screen subtitles.

鏡 5|也能磁吸充電,一吸就補電

  • 畫面:第一人稱低頭看,把銀色 P630 磁吸到手機背面、吸合定格;背景固定不飄。
  • 輸入首尾幀=起始幀「手拿 P630 還沒吸上的截圖」+ 結束幀第 6 格(已吸在手機背面)。
Vertical first-person POV clip (no face)… ONLY the hands move: she lifts the titanium-silver P630 up and it magnetically SNAPS onto the BACK of the dark graphite iPhone…
Vertical first-person POV clip (no face), seated on a Taipei MRT seat, slim legs in brown trousers below, MRT floor and a stainless pole on the left. ONLY the hands move: she lifts the titanium-silver P630 up and it magnetically SNAPS onto the BACK of the dark graphite iPhone, settling flat. The BACKGROUND is completely STILL — the floor, pole and seat do NOT drift; the camera does NOT pan or push in. AUDIO: off-screen VOICEOVER by a YOUNG WOMAN, soft warm FEMALE Taiwanese-Mandarin voice (clearly female, NOT male): 「也能磁吸充電,一吸就補電。」 Quiet MRT ambient, no music. No on-screen text or subtitles.

鏡 6|內建 AC 插腳,不用另外帶充電頭

  • 畫面:捷運充電站,把銀色 P630 插進牆上插座,轉頭看鏡頭、嘴型對上台詞(這鏡是她開口講、對嘴)。
  • 輸入:單張起始幀=分鏡圖第 7 格
Vertical clip. The woman… at the Taipei MRT charging station with the compact silver P630 plugged into the wall socket… She looks straight at the camera and TALKS to the viewer (lip-sync)…
Vertical clip. The woman sits/stands at the Taipei MRT charging station with the compact silver P630 plugged into the wall socket beside her. She looks straight at the camera and TALKS to the viewer, her mouth and lips clearly moving in sync with the words (lip-sync), warm friendly expression, small natural head movement. She SAYS in natural Taiwanese Mandarin: 「內建 A C 插腳,不用另外帶充電頭。」 Quiet station ambient, no music. No on-screen text or subtitles.

鏡 7|出門一顆就夠(結尾)

  • 畫面:雙色(鈦銀+夢幻紫)P630 立在木桌上,旁邊咖啡與墨鏡,柔和窗光、鏡頭緩慢推近;無人,上方留白給結尾大字。
  • 輸入:單張起始幀=分鏡圖第 8 格
Vertical clip, clean product hero, NO people. The titanium-silver and dreamy-purple P630 power banks stand on a light wood table with a coffee cup and sunglasses…
Vertical clip, clean product hero, NO people. The titanium-silver and dreamy-purple P630 power banks stand on a light wood table with a coffee cup and sunglasses, soft window light; a very slow smooth camera push-in with gentle parallax. A warm female Taiwanese-Mandarin VOICEOVER says: 「出門一顆就夠。批六三零,多功能磁吸快充行動電源。」 Keep top area clean. Soft gentle ambient, no music. No on-screen text or subtitles.

最後

七鏡生完,串起來、疊上字幕跟結尾大字、把每段的語速跟音量對一對,就是一支 30 秒的廣告。整套最值錢的不是某一句 prompt,而是**「先定劇本與分鏡、再一鏡一鏡生、最後三道檢查」這個順序**——把它跑順之後,下一支只要換劇本就好。

這套 prompt 是針對這支廣告量身寫的,沒辦法直接換個產品就套用;但可以當成一個範例參考看看——看它的結構跟寫法,再照你自己的劇本重寫一套。


📦 本次實測產品:這支廣告拍的就是 P630 多功能磁吸快充行動電源。我自己覺得它超方便——自帶充電線、可磁吸、還內建 AC 插頭,出門一顆就全包,不用再帶一堆線跟充電頭。沒有業配,純粹這次剛好用它做素材,有興趣可以看看 👉 P630 實品連結

想用 AI 讓生活與工作更輕省,追蹤 AI 生活實驗室 👉 @life.coach.mtcity,我們一起玩 AI!